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Posts Tagged ‘video’

Advertisers are following Online Video space

Tuesday, June 9th, 2009

peace

A Helsinki based media agency Dagmar, wrote about the use and future of online videos and web-tv. According to them, currently videos are the faster growing advertising platform online, with a market of $4,6 billion in US by 2013. European figures are very similar, as Tekes forecast (in finnish) online video to have €6 billion by 2013.

All these forecast and market researches echo what CityVice has been building on. We have some great news to tell you in soonish. We have come up with a great solution for the market, for media, advertisers and media agencies. Here are some points from the studies:

Online videos are perfect way to continue the advertising campaign shown on TV. One point to note however; most of the spots used in traditional TV does not work perfectly online. So for advertisers it is important to tweak the online ad according to needs. CityVice has the best knowledge on this data, so get in touch.

- 20% of 16-25 years do not own a TV.
- 40% of 16-25 years are watching TV & videos mainly online
- Online has much better tracking and reporting tool, therefore more meaninful advertising.
- Brand Lifting value is exceptional in online videos
- Click Through Rates in CityVice network is 4.5% – 5%, Interaction rates massive 40%.
- TNS Gallup has started a video tracking service. We are not familiar with this…yet that is.

So overall online videos are booming, regardless of the recession times. CityVice is there for you, serving the needs of online video.

Tags: Dagmar, forecast, Online, Tekes, video
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Executives plan to spend more on video ads

Tuesday, May 5th, 2009

Brightroll’s Video Advertising Report 2009 on Q1 is released.

Some findings:

* 87% of agency executives plan to spend more of their online advertising budgets on video in 2009
* 71% of survey participants view online video advertising as a complementary medium to television
* A majority of respondents estimates CPM prices to be at their lowest, and 20% thinks the price of pre-roll will drop to half what it is today
* Prices of pre-roll continue to fall (early Q2 data suggests this trend will continue)

Asked what they would want to know if they were to conduct research:

* 39% would explore the impact of online video advertising on offline purchase behavior
* 36% would explore changes in purchase intent / brand lift
* 25% would measure efficacy vs. television advertising

Tags: ads, survey, video
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Online Video Taking Shape

Tuesday, April 7th, 2009

The paradigm shift is beginning to take shape for online video as more people gain access to faster connection speeds. Now in both time spent and number of viewers, online video is growing a rate twice that of television, according to a Neilson study.

The dominant player in this online video market is of course YouTube. In fact, YouTube is now the second largest search engine, even though it’s just for videos. YouTube’s first to market advantage is creating a major market for online video.

According to comScore, 12.6 billion videos were watched in November 2008 across all video sites, a 34% increase annually; while, in January 2009, 14. Billion videos were watched around the web. In relation to this, 75% of Americans are now watching online video.

Now, other sites such as Hulu.com for video clips and syndicated television shows are seeing massive growth. In February 2009, 34.7 million monthly uniques visited Hulu.com, a 42% increase. While the BBC’s iPlayer during February had an annual traffic increase of 152%.

Advertisers are beginning to take notice. Permission TV conducted a study of 400 executives, revealing that their digital marketing budgets are now giving top priority to online video, with 62% wanting video to become nonlinear with increased interactivity. If eMarketer’s forecasting is correct, online video advertising will reach $4.6 billion.

Tags: onlin, video
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