Teppo Hudson teppo.hudson(at)cityvicetv.com
Kehitämme online-videomainonnan palvelua, jonka avulla mainostajat tavoittavat laajan sekä tarkan kohderyhmän kustannustehokkaasti.
Brightroll’s Video Advertising Report 2009 on Q1 is released.
Some findings:
* 87% of agency executives plan to spend more of their online advertising budgets on video in 2009
* 71% of survey participants view online video advertising as a complementary medium to television
* A majority of respondents estimates CPM prices to be at their lowest, and 20% thinks the price of pre-roll will drop to half what it is today
* Prices of pre-roll continue to fall (early Q2 data suggests this trend will continue)
Asked what they would want to know if they were to conduct research:
* 39% would explore the impact of online video advertising on offline purchase behavior
* 36% would explore changes in purchase intent / brand lift
* 25% would measure efficacy vs. television advertising
According to a study by LiveRail adserver the online video CTR are very much higher than the average banner ads 0.4%:
Here are some statistics for online video:
Standard overlay click-through rates: 0.9%
Animated overlay click-through rates: 4.2%
Overlay initiated video ads to advertiser website: 11.5%
Click-through rates for pre-roll ads : 1.9%
basic banneri CTR: 0.4%
On top of that, online video seems to have more value in the deeper experience through multiple senses of sound and moving images.
One of the premium musiczines in Finland, Noise.fi started a collaboration with CityVice today. Yeah!! Brings some 40.000 monthly visitors to our content.
The paradigm shift is beginning to take shape for online video as more people gain access to faster connection speeds. Now in both time spent and number of viewers, online video is growing a rate twice that of television, according to a Neilson study.
The dominant player in this online video market is of course YouTube. In fact, YouTube is now the second largest search engine, even though it’s just for videos. YouTube’s first to market advantage is creating a major market for online video.
According to comScore, 12.6 billion videos were watched in November 2008 across all video sites, a 34% increase annually; while, in January 2009, 14. Billion videos were watched around the web. In relation to this, 75% of Americans are now watching online video.
Now, other sites such as Hulu.com for video clips and syndicated television shows are seeing massive growth. In February 2009, 34.7 million monthly uniques visited Hulu.com, a 42% increase. While the BBC’s iPlayer during February had an annual traffic increase of 152%.
Advertisers are beginning to take notice. Permission TV conducted a study of 400 executives, revealing that their digital marketing budgets are now giving top priority to online video, with 62% wanting video to become nonlinear with increased interactivity. If eMarketer’s forecasting is correct, online video advertising will reach $4.6 billion.
CityVice was picked up as one of the 10 finalists of Venture Cup 2009! It is a business plan competition, which aims to bring out the best from the rest. So are we one the best? Time will tell, but now its time to thank all for the support and prepare for the final pitch.
This is a soft opening of our service and we invite you to test our our platform. If you are interested to see system that works, thou that does not have graphics and will surely go under lot of changes go to http://platform.cityvicetv.com – and register yourself. Language is still a bit Finglish but will be smoothed out soonish. Bare with us, we are getting there 
CityVice project has been taken to the “hautomo” ie. startup development phase with Technopolis Ventures. This is great news and we are looking forward to get pushed to the limits with business development. Thanks for all the help guys!
As a sidenote, the Finnish capital’s startup scene is great, active and reminds me a lot of the good old creative scene within music world. People seem to share opinions and opportunities to cooperate and help each others. Well…up to a certain point.
According to eMarketer.com print newspapers are loosing their source of income. Ads revenues in the USA diminished by -16,4% in 2008. Main reasons for this is that most of the readers are changing to online subscriptions. Problem is that online newspaper ads cover about 10% of the total income.
On this problem CityVice has an answer. Follow these pages.
Maarik Leppä has joined our ranks as Producer. He will take care of finding interesting aspects of city life from Fashion, Music, Entertainment and Business. Previously Maarik has been a Rockstar, Event Producer and some on/off works within the film/tv productions. Happy to have you in mate! Welcome.
CityVice is partnering with Pitlane Media in South-East Finland area to produce content. Pitlane media is a fresh production house startup concentrating on documents. We are eager to see the blooms of the better service we are able to provice with the partnership.
For more info on the company go to www.pitlanemedia.fi
