In this blog post, Jason Glickman, CEO of Tremor Media tells us how we are nearing the tipping point with online video advertising. The point where Online Video is becoming a major part of the media mix.

Yes, online video has garnered enormous buzz – and venture investment dollars – but the medium has yet to secure much more than a sliver of the $65 – $70 billion advertisers spend annually on television spots.

Until now.

Now I would not be so bold as to call “time of death” on the television model. In fact, with all due respect to Julia Louis-Dreyfus, I think reports of TV’s death are greatly exaggerated. Viewership is as high as it’s ever been and the medium will (and should) receive the lion’s share of advertising dollars now and in the near to mid-term future.

But I do believe that when we look back years from now, the period starting from the third quarter of 2009 to the first quarter of 2010 will be remembered as the turning point for online video advertising.

This entry was posted on Wednesday, September 23rd, 2009 at 9:45 pm and is filed under Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.