Ota yhteyttä! :)
Teppo Hudson teppo.hudson(at)cityvicetv.com
Kehitämme online-videomainonnan palvelua, jonka avulla mainostajat tavoittavat laajan sekä tarkan kohderyhmän kustannustehokkaasti.
CityVice Network kehittää kasvavaa mediaverkostoa ja online-videoiden aggregaattia. Levitämme laadukasta online-videosisältöä Internet-sivuille ja etsimme mainostajalle halutun kohderyhmän tehokkaasti usealta sivustolta samanaikaisesti.
Kohdennamme mainonnan tehokkaasti kokoamalla kampanjalle sopivat sivustot, sekä siellä ohjaamalla katsojaa kiinnostavan ja osuvan videosisällön avulla. Uskomme audiovisuaalisen viestin ylivoimaiseen tehoon ja interaktiivisuuteen.
CityVice Network tarjoaa mainostajalle prosesseiltaan läpinäkyvän, kustannustehokkaan ja kohderyhmälähtöisen ratkaisun.
Tehokkain mainosympäristö
- Audiovisuaalisuus, tutkitusti tehokkain ja katsojaa sitouttava.
Kohderyhmäsi
- Tiedät kenet haluat tavoittaa, CityVice auttaa sinua heidän tavoittamisessaan. Käymme läpi kampanjan tavoitteet mainostajan kanssa, jonka jälkeen suunnittelemme kampanjan toteutuksen yhdessä – kohderyhmälähtöisesti.
Interaktiivisuus
- Mahdollisuus ohjata kiinnostunut katsoja suoraan sivuillesi tai vaikkapa tuotekatalogiin. Seuraamme reaaliaikaisesti katsojan interaktioita suhteessa katsottuihin videoihin ja mainoksiin.
Mediaverkosto
- Kohderyhmäsi ei tarvitse etsiä sinua. Viemme sinut sinne missä he ovat. CityVice Network:iin kuuluvat sivustot kattavat erilaisia kohderyhmiä, josta keräämme mainostajalle parhaiten sopivan sivustoverkoston kampanjalle.
Kiinnostunut katsoja
- Jokainen katsoja on jo valmiiksi halukas näkemään klikkaamansa online-videon. Content is king!
Läpinäkyvyys
- Raportoinnin avulla tiedät koko ajan mitä kampanjallesi kuuluu. Haluamme, että mainostaja tietää aina mitä tapahtuu.
CityVice Network
- Online-videomainonnan edelläkävijä.
Alla on newsfeed, josta löydät lisää tietoa online-videoista. Onko sinulla lisää kysymyksiä? Kysy rohkeasti.
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Q: Do you sweat to find the right channels to reach your target group?
A: If you do, we can help you. CityVice finds the advertiser’s target group from within our media network and therefore your target group finds you.
Q: Why does CityVice exist?
A: We are to serve the world with optimized online video advertising and to boost your ROI.
Q: What is the point of using online video advertising?
A: Audio-visual ads are proven to be more engaging and generating more interaction. Online video advertising is shown only when the consumers already has chosen to view the content, and is therefore more willing to receive your message.
Q: What is the attention value of CityVice online video ads?
A: 100%
Q: Is my brand safe with CityVice?
A: We make sure you know where your ads will be shown. CityVice is based on transparency and does manage the video content as well, therefore your brand will be shown next to a brand safe content.
Below is more information about online videos. Do you have any other questions? Contact us!
Toteutimme videoita Elinkeinoelämän Valtuuskunnan kokoamasta EVA EXPAT forumista. Tämä on alku jolla kokoamme videoviestintää ja keskustelua Suomen elinkeinoelämästä.
Tässä linkki esimerkkiin:
EVA kotisivut
In the last two weeks:
90.000 videos streamed
110.000 ads served
41.000 unique views
…hopefully happy partners, viewers, clients. 
This is nothing but a beginning.
In this blog post, Jason Glickman, CEO of Tremor Media tells us how we are nearing the tipping point with online video advertising. The point where Online Video is becoming a major part of the media mix.
Yes, online video has garnered enormous buzz – and venture investment dollars – but the medium has yet to secure much more than a sliver of the $65 – $70 billion advertisers spend annually on television spots.
Until now.
Now I would not be so bold as to call “time of death” on the television model. In fact, with all due respect to Julia Louis-Dreyfus, I think reports of TV’s death are greatly exaggerated. Viewership is as high as it’s ever been and the medium will (and should) receive the lion’s share of advertising dollars now and in the near to mid-term future.
But I do believe that when we look back years from now, the period starting from the third quarter of 2009 to the first quarter of 2010 will be remembered as the turning point for online video advertising.
Last week, MTV release “Project Inform,” which according to MTV is the first large-scale study to survey real consumers through millions of short-form online video streams. “Project Inform” has some measured both the effectiveness and likeability of different ad formats across a range of audience, content and advertiser categories.
Some of the results include:
- A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video
- The Lower 1/3 Product Suite was the most effective ad product across all advertiser categories. Remarkably, consumers also ranked the Lower 1/3 experience to be the most likeable of the ad experiences.
- The 30-second pre-roll finished second, performing well in overall effectiveness and likeability and demonstrating ongoing consumer acceptance of pre-rolls even for short-form content.
- While the Sideloader Product Suite ranked third for the test in many metrics, it showed promise in certain areas, such as online ad awareness. Consumers specifically liked some the interactivity and movement of the unit.
While everyone is watching short-form online videos, marketers are still unclear on how to place the ads. This study definitely sheds some light!
Pew reports that 62% of American web users now consume video online, making it a more popular activity than social networking. The Pew Internet research report sampled 2,253 adults on a wide variety of questions related to their online video experience. The result is a 14 page report chock-full of information (embedded below).
Online video is more popular than social networking. While 62% of American web users use online video sites, only 46% have ever used a social network and 11% have ever added a status update on sites like Twitter or Facebook. Also video watching is growing in all age groups.
In Beet.TV interview, American eMarketer Senior Analysist David Hallerman, believes that online video is becoming a very important medium for advertising. He calls for longer content, thus there could be more ads.
“Overall, online video advertising will grow at a 40% clip this year and for the next few years, outpacing most other ad mediums, Hallerman said to Andy in the interview.
That increase would bring online video ad spending to $1.1 billion this year and $4.1 billion by 2013. Other estimates place total spending at a smaller amount: media agency Magna projects Web video will corral only $699 million this year and won’t reach $1 billion until 2011.
Despite the different projections, researchers agree that Web video will remain a rare bright spot and continue to outpace other mediums. But, the recession is still affecting Internet TV, and its growth this year is well below last year’s more than doubling of dollars, Hallerman pointed out”.
Well… in CityVice we wholly agree, thou the growth will also come from more focused short-form content. Relevancy is the key word.
We have secured partnership deals with few medias on the music and entertainment sector. Altogether the medias have 450.000 weekly visitors and are willing to work with us on online video content. Advertisers are welcome to spread their message on these focused merge of content and media.
The media involved are:
Entertainment
Kuvake (150.000 weekly visitors)
Stara.fi (100.000)
Findance.com (90.000)
Mikseri.net (80.000)
Noise.fi (15.000)
Viihdeimperiumi (15.000)
Digitytot.com (10.000)
Business
ArcticStartup.com (2.500)
We update the list regularly, latest see the current mediamix.
A Helsinki based media agency Dagmar, wrote about the use and future of online videos and web-tv. According to them, currently videos are the faster growing advertising platform online, with a market of $4,6 billion in US by 2013. European figures are very similar, as Tekes forecast (in finnish) online video to have €6 billion by 2013.
All these forecast and market researches echo what CityVice has been building on. We have some great news to tell you in soonish. We have come up with a great solution for the market, for media, advertisers and media agencies. Here are some points from the studies:
Online videos are perfect way to continue the advertising campaign shown on TV. One point to note however; most of the spots used in traditional TV does not work perfectly online. So for advertisers it is important to tweak the online ad according to needs. CityVice has the best knowledge on this data, so get in touch.
- 20% of 16-25 years do not own a TV.
- 40% of 16-25 years are watching TV & videos mainly online
- Online has much better tracking and reporting tool, therefore more meaninful advertising.
- Brand Lifting value is exceptional in online videos
- Click Through Rates in CityVice network is 4.5% – 5%, Interaction rates massive 40%.
- TNS Gallup has started a video tracking service. We are not familiar with this…yet that is.
So overall online videos are booming, regardless of the recession times. CityVice is there for you, serving the needs of online video.
CityVice and our friends from Pitlane Media begin to collect stories about Finland and Finns. This will be documented on blog Tarina-auto (in Finnish), and done in the spirit of Elias Lönnrot, the 19th Century finnish poet and the writer of the national epic Kalevala.
This is part of a larger Lönnrot 2017 project by National broadcasting company YLE, where the aim is to collect 1000 storied from Finland.
